Displaying items by tag: Business Development Foundation
Business development can be the innovation hub of your organization, and an exciting career for visionary and strategic professionals. It can be a source of disruptive strategies and partnerships that help companies to leapfrog their competitors. And yet, the term "business development" is thrown around by many executives who don't fully understand its power to transform.
Business development teams identify areas of opportunity: new products, new markets, new partnerships, and new distribution channels. It's critical to start with clear objectives. Strategic planning is key to successful business development. If you plunge forward without clearly defining your goals and how you’ll meet them, you run the risk of misplacing your energy and failing to make the kind of progress you envisioned.