A digital marketer is a professional who uses digital channels such as the internet, social media, email, and mobile apps to promote a product or service. They use various tactics such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media marketing to reach and engage with customers. Their goal is to increase brand awareness and drive sales through online platforms.
Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.
This program will prepare you to:
- Explore marketing channels like social media and email.
- Practice with hands-on training in Google Analytics and Ads.
- Design marketing materials using the Adobe suite.
- Targeted ads with pay-per-click advertising
Below are the 11 courses exclusive to this program:
- Digital Marketing Foundations
- Google Analytics 4 (GA4) Essential Training
- SEO Foundations
- Google Ads Essential Training
- Content Marketing Foundations
- Social Media Marketing Foundations
- Marketing on Facebook
- Marketing on Instagram
- Social Media Marketing: Strategy and Optimization
- Email and Newsletter Marketing Foundations
- Introduction to Graphic Design